MARKETINGtosellanexistingproductusing a newbrandnameorsymbol:Someforeignmarketers areimportingcheapproductsand rebadging them withexoticWesternbrands.(Definition ofrebadgefrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofrebadge
rebadgeThe target has been rebadged as a milestone.From theHansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0It is much more likely that those posts will be rebadged and recycled.From theHansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0What is the mechanism for rebadging them and who will run them in the long term?From theHansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0Rebadging family benefits, relaunching child care initiatives and rejigging national insurance contributions are all meaningless unless more people are working and fewer people are claiming benefit as a result.From theHansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0A decision was made torebadgethe automaking operation and spin it off as a separate company at the same time.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Last-produced 2011 models were rebadged in 2012 and carried over the extended year.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/rebadge##
