MARKETINGthegroupofpeoplewhobeginbuyinga newproductorserviceafterwaitingtoseeif thepeoplewho have alreadyboughtit aresatisfiedwith it:We areaimingthisproductat the earlymajority, not the early adopters.WORKPLACEthegroupofpeoplein acompanywho are the first to use a newmethodorsystemafter it has beentestedCompareearly adopterlaggardlate majority(Definition ofearly majorityfrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofearly majority
early majorityEarlymajority-careful consumers, who tend to avoid risk 4.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.The most difficult step is making the transition between visionaries (early adopters) and pragmatists (earlymajority).FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.When theearlymajoritystarts using the new technology, a prospective cost-effectiveness study can be performed.From theCambridge English CorpusBut once the introduction ofearlymajorityrule is certain beyond any shadow of doubt, the justification for sanctions will fade away.From theHansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0But when that day arrives will depend entirely on the final and irrevocable acceptance ofearlymajorityrule.From theHansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0By the same token the premature removal of sanctions would lift from the régime one of the main pressures on them to agree finally toearlymajorityrule.From theHansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/early-majority##
