单词
brand building
释义
brand buildingnoun[U](alsobrand-building)uk
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MARKETING,COMMERCEtheprocessby which acompanycreatesorimprovescustomers'knowledgeandopinionsof abrand:Sustained andeffectivebrandbuildingis thekeytoimprovingvolumeandshareperformance.brand-buildingcampaign(Definition ofbrand buildingfrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofbrand building
brand buildingWhile sponsorship can deliver increased awareness,brandbuildingand propensity to purchase, it is different from advertising.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Recent developments include moving up the food chain inbrandbuildingand design.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Brand architecture may be defined as an integrated process ofbrandbuildingthrough establishing brand relationships among branding options in the competitive environment.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Brandbuildingis a combination of physical, functional, operational and psychological elements.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Many techniques and channels are used to reach youth, starting when they are toddlers, in order to establishbrandbuildingand purchasing behavior.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.In event marketing the purpose of an event can be awareness of a new product, trials, brand commitment,brandbuildingor multiple.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Altruistic acts are part of the process ofbrandbuilding.From theCambridge English CorpusThese examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/brand-building##
