amethodofmarketingusing theinternet, where thecustomerisshownproductsthat they may like tobuy, forexamplebasedonproductsthey haveboughtorlookedat before, orbasedon theinternetsearchthey have made:Interactivemarketinguses apersonalizedapproachwhich makes eachwebsiteviewerfeelthey are inclosecontactwith thewebsiteowner.(Definition ofinteractive marketingfrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofinteractive marketing
interactive marketingInteractivemarketingis not synonymous with online marketing, althoughinteractivemarketingprocesses are facilitated by internet technology.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.For professors and college students, it introduces and provides educational resources on the business of direct/interactivemarketing.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Staff work across seven main disciplines, including strategy, analytics, research, visual, and interactive design, technology,interactivemarketing, and social engagement.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.As part of the new transition, the company formed specific practices in ecommerce, cloud computing,interactivemarketingand advertising, and digital content.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Fot the service company, this emphasizes the importance of both employees and customers, so internal and external marketing are vital, as well asinteractivemarketingbetween customers and employees.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.The attraction of banks to online banking are fairly obvious: diminished transaction costs, easier integration of services,interactivemarketingcapabilities, and other benefits that boost customer lists and profit margins.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/interactive-marketing##
