MARKETING,COMMERCEthe way in which acompanyorganizesandnamesitsproductsinorderto showconsumersthedifferencesandsimilaritiesbetween them:We arerevampingourbrandarchitecture,reducingcomplexityinourproductline, andprovidingbettervalueforconsumers.(Definition ofbrand architecturefrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofbrand architecture
brand architectureThe companys work spans from naming and nomenclature systems tobrandarchitectureand brand name research.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Brandarchitecturemay be defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Exactly how the company name relates to product and services names is known asbrandarchitecture.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Brand valuation can help companies rationalise and rebuild their brand portfolios and trim theirbrandarchitectureto best address current market conditions.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.As part of the company reorganization, the content and the structure of its brand portfolio (itsbrandarchitecture) was reorganized.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/brand-architecture##
