thedegreeto whichpeoplebelieveandtrustwhat otherpeopleandorganizationstellthem about aparticularproductorservice:Thesourcecredibilitytheorystatesthatpeopleare morelikelyto bepersuadedwhen thesourcepresentsitself ascredible.(Definition ofsource credibilityfrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofsource credibility
source credibilityExpert ratings alter subjects judgments ofsourcecredibility.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Additionalsourcecredibilitytheory research has shown that color schemes and other visual elements can predict perceptions of credibility.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Additionally, research has shown thatsourcecredibilityhas an explicit effect on the bases of power used in persuasion.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Sourcecredibility, the bases of power, and objective power, which is established based on variables such as position or title, are interrelated.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.If the audience felt the speaker had good dimensions ofsourcecredibility, the terminal credibility will be high.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.However, his research and his proposed scale from 1975 are still foundations forsourcecredibilityresearch.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.His scales for the measurement ofsourcecredibilityhave been widely used in communication research.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Celebritysourcecredibilitygoes beyond product/brand endorsement, though.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Athletic performance, however, has come into question of whether it affectssourcecredibilityand, remarkably, it does.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.On social media sites,sourcecredibilitycan be ascribed based on the number of followers and the ratio between followers and follows a user has.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/source-credibility##
