MARKETING,FINANCEthevalueof aparticularbrandfor thecompanythat makes it:Brandequityispresumedto be aleadingindicatorof a business'sfuturesuccess.
See also
brand value(Definition ofbrand equityfrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofbrand equity
brand equityOver recent years, design has become a strategic asset inbrandequity, differentiation, and product quality for many companies.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.The firm also needs to understand, research, measure and develop loyalty for its brand and globalbrandequity(stay on brand) for the long term.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Using ethical practices to buildbrandequityand brand positioning have been taken by different marketing experts, differently based on their cultural, ethical value system.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.More sophisticated marketing mix models have a floating base that can capture changes in underlyingbrandequityfor a product over time.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.There are two schools of thought regarding the existence of negativebrandequity.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Functional branding builds an overall and comprehensive branded experience, which can increase consumer brand loyalty and positively influencebrandequity.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.The city organically developed a brand, which experienced tremendousbrandequityappreciation over the course of centuries through non-strategic activities.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Brandequitycan also appreciate without strategic direction.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.In practice,brandequityis difficult to measure.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.A constantly changing logo was thought to reducebrandequity.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/brand-equity##
