/?su?p?.ha?p/asituationin which something isadvertisedanddiscussedinnewspapers, ontelevision, etc. to anextremedegreeinordertoattracteveryone'sinterest:If youwanttoescapetheroyalweddingsuperhype thisweekend, you might have tojumpon aplaneandheadabroad.Theproductisattractingthekindof super-hype thatmoneyjust can'tbuy.More examples
You can'timaginethe superhype that this weekend'sgameisattracting.
Try toforgetall the superhypesurroundingtheband.
This is not just superhypedesignedtosellmybooks.
Sometimes all the super-hype canbecomeridiculous.
SMART Vocabulary: related words and phrasesAdvertising and marketing
ad
ad agency
adman
advert
advertise
cross-selling
customer relationship management
detoxify
dogfooding
flyer
non-brand
o.n.o.
obo
off-brand
on-brand
stunt
teaser
telemarketing
tie(something)in
tout
See more results ?(Definition ofsuperhypefrom theCambridge Advanced Learner's Dictionary & Thesaurus? Cambridge University Press)#https://dictionary.cambridge.org//dictionary/english/superhype##