MARKETING,COMMERCEthepersonin acompanywho isresponsiblefordevelopingandmarketingaparticularbrandorgroupofproducts:As abrandmanagerfor fiveyears, he wasresponsiblefordevelopingsalesof the company'sleadingbrandofsoappowder.
See also
category manager(Definition ofbrand managerfrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofbrand manager
brand managerThe system supports abrandmanagerin terms of identifying the brands attributes, retail channels, competing brands, targets and budgets.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Through positive association, abrandmanagercan strengthen the company's marketing and gain brand value.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.The editor may also function as abrandmanagerand publicist for a series.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Eachbrandmanagerwas given responsibility for the success or failure of the brand and was compensated accordingly.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.He now works as abrandmanager.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.These approaches to marketing suggest that the role of abrandmanager, digital agency, creative, media planner, account director, etc. is only defined by the company's culture that they in.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Then, instead of giving the kid his own jersey, he rips the shirt off thebrandmanagerhe had tackled and tossed it to the kid.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Even though employing abrandmanagerplayed an essential role in an effective marketing strategy, it was often mandated in haste with unrealistic expectations of prompt results.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Thebrandmanagersystem refers to the type of organizational structure in which brands or products are assigned to managers who are responsible for their performance.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/brand-manager##
