thepositiveopinionthat someone has of aperson,product,company, etc. as awhole, which isbasedon anearlieropinionof oneparticularqualityorfeature:Theaimis tocapitaliseon thehaloeffectofcoreproducts, by whichconsumersarewillingtotrysomething new if it isofferedunder abrandthey already like.(Definition ofhalo effectfrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofhalo effect
halo effectThis is also known as thehaloeffect.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.An example is in thehaloeffect, where a person having a salient positive quality is thought to be superior in other, unrelated respects.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Thishaloeffectmay help to help reduce the transfer of pathogenc bacteria.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.This method eliminates central tendency and leniency errors but still allows forhaloeffecterrors to occur.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Genetically modified organisms have come to be seen by the public as unnatural which creates a negativehaloeffectover food that includes them.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.This cognitive bias could be considered to be a specific kind ofhaloeffect.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Haloeffectis characterized by the tendency to rate a person who is exceptionally strong in one area higher than deserved in other areas.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.The role of attractiveness in producing thehaloeffecthas been illustrated through a number of studies.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Additionally, when asked to list the happy times in their life, thehaloeffectwas more evident in the perceptions of the participants.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Dye-sub can also suffer from ahaloeffectwhich results in less sharp images.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/halo-effect##
