单词
product line extension
释义
product line extensionnounMARKETING,COMMERCEuk
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(alsoline extension);(alsocategory extension)[CorU](alsoproduct line stretching)theadditionof aproductorservicewith differentfeatures,sizes,prices, etc., to anexistingrangeofproducts:The company'slackofproductlineextensionhaslostitmarketshare.Both Lysol and Palmoliveplanproductlineextensions.Product-linestretchingnot onlyprovidescustomerswith morechoice, itstrengthensthecompanyagainstcompetitiveattacks.[C]aproductthat isaddedto anexistingrangeofsimilarproducts:Byintroducingproductlineextensionssuch as newflavours, it ispossibletoincreasethemarketshareevenwith amatureproduct.(Definition ofproduct line extensionfrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofproduct line extension
product line extensionSince 2003, product development and product line extensions have allowed insulated siding to experience consistent growth and recognition as a premium residential cladding.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Food and beverage companies may require flavors for new products, product line extensions (e.g., low fat versions of existing products) or changes in formula or processing for existing products.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/product-line-extension##
