MARKETINGformsofadvertisingother than innewspapersandmagazines, etc., forexampleusing aproductin atelevisionshow, giving aproductaway forfree, orsponsoringeventsoractivities(=payingfor them):Indirectadvertisingservesas apowerfultoolformaintainingaproductbrandidentity.Comparedirect advertising(Definition ofindirect advertisingfrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofindirect advertising
indirect advertisingNot included areindirectadvertisingcampaigns such as sales, rebates and price reductions.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.All of these areindirectadvertisingstrategies employed by tobacco companies.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.My aim is this: subsidiarity with regard toindirectadvertisingand sponsorship.FromEuroparl Parallel Corpus - EnglishFirstly, the proposal does not condemnindirectadvertisingwhere brands, though not the tobacco products themselves, are promoted.FromEuroparl Parallel Corpus - EnglishIt also bans the free distribution of tobacco products, but does not coverindirectadvertising.FromEuroparl Parallel Corpus - EnglishCan we really banindirectadvertisingso easily?FromEuroparl Parallel Corpus - EnglishThey hamper global efforts to achieve a ban on tobacco advertising, and they also allow the possibility of theindirectadvertisingof tobacco.FromEuroparl Parallel Corpus - EnglishFrom this point of view, and in the interests of public health, a total ban on direct andindirectadvertisingof tobacco products is a good approach.FromEuroparl Parallel Corpus - EnglishIt is therefore only logical that the new proposal should be more modest when it comes to protecting public health than the annulled directive, which also includedindirectadvertising.FromEuroparl Parallel Corpus - EnglishParagraph (4) of clause 1 recognises a difficulty that would otherwise arise from the ban ofindirectadvertisingusing tobacco names or non-tobacco goods.From theHansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/indirect-advertising##
