asituationin which acompanytriestoadvertiseitsproductsinconnectionwith abigpublicevent, withoutpayinganymoney,althoughthey are not theofficialsponsor:Ambushmarketingisbecomingahugeproblemfor everymajorinternationalsportingevent.(Definition ofambush marketingfrom theCambridge Business English Dictionary? Cambridge University Press)
Examplesofambush marketing
ambush marketingOther like digital or real worldambushmarketingwere held.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Some observers suspect that their advertisement was an attempt atambushmarketingand free publicity.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.When a company engages inambushmarketingthe exclusivity intended to be conferred through sponsorship to a sponsor is lost.FromWikipediaThis example is from Wikipedia and may be reused under a CC BY-SA license.Rising instances ofambushmarketingand circulation of unauthorised highlights is as damaging as any other kind of piracy.FromEuroparl Parallel Corpus - EnglishAmong other things, that restricts what is known in the marketing business as "ambushmarketing".From theHansard archiveExample from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.#https://dictionary.cambridge.org//dictionary/english/ambush-marketing##
